Yolo Fitness

Identity, Web

Client: Yolo Fitness
Team: Freelance
Duration: 8 months (2015)

I served as the primary UX and visual designer for Yolo Fitness, a small personal training startup. The service was intended as ‘Uber for personal trainers’, matching trainers with clients, the latter of whom purchased credits toward individual or couples workouts with a Yolo trainer.

During the course of the project I worked closely with stakeholders on everything from the initial brand identity to IA, design, and front-end coding of the responsive web application, to marketing materials and more.

My Responsibilities: Creative Direction, Branding, Information Architecture, Wireframing, UI/UX Design, Front-End Markup (HTML, CSS, JavaScript)